In addition to having it's World Premiere at the Toronto International Film Festival 2013, Burt's Buzz, Jody Shapiro's fine documentary portrait of Burt Shavitz, the public face of Burt's Bees health products, was released by FilmBuff theatrically and via iTunes download in the USA on June 6, 2014 and will begin its theatrical launch in Canada on June 13, 2014 at TIFF Bell Lightbox (the year-round home for all of TIFF's activities, including the Toronto International Film Festival). After you read the review, please note that just below it on this page is a preview and link to a major feature length story entitled Jody Shapiro: A Guy For All Seasons in "Electric Sheep - a deviant view of cinema", focusing upon the director of Burt's Buzz, Jody Shapiro, one of Canada's most legendary young filmmakers.
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Burt's Buzz (2013) ***1/2
Dir: Jody Shapiro
Starring: Burt Shavitz
Review By Greg Klymkiw
Jody Shapiro began his career in film as one of the truly genuine creative producers in Canada, or rather, as a producer, he was always easy to look upon as a filmmaker (as opposed to the annoying assumption that a filmmaker and a producer are two different things).
Working with Guy Maddin in the latter stages of the great surrealist's career, Shapiro brought his artistic instincts to bear and was never shy about leaping into the fray with a movie camera and shooting like a madman. That Shapiro went on to be Isabella Rossellini's chief collaborator as a co-director and producer on her utterly insane Green Porno series of shorts speaks volumes about why he might have been the perfect director to document the life of Burt Shavitz.
Any producer attracted to as many eccentric projects and working closely with as many genuine eccentrics as Maddin and Rossellini has proven indeed that Shavitz could not have been luckier than to have someone like Shapiro infuse Burt's Buzz with his keen eye for the joys of, well, eccentricity. Shapiro's feature documentary is a loving portrait of the famed old bearded hippie whose face has adorned the packaging of the Health Store mainstay products "Burt's Bees". Though Shapiro interviews associates, sponsors and family, the film is mostly all Burt all the time - which is great because the camera loves him and he has a nice low key irascibility.
Shapiro delivers all the fascinating biographical details of how this city boy made his way to the backwoods of Maine and eventually became an avid beekeeper. With the assistance of the woman he loved, the company grew to gargantuan proportions. There's a melancholy to the tale also since Burt by his own admission was not happy nor especially cut out for corporate life and he sadly sold his shares in the company and his "brand" for peanuts. Considering Burt's Bees sold to the Clorox Corp. (I kid you not!), the sale was worth over 900 million dollars. Burt's not seen a cent of that and makes his living as a kind of travelling personal appearance spokesman.
Shapiro bounces between the solace of Burt on his farm and the genuine adulation he receives during live appearances. This is a simple, but effective juxtaposition and was the wisest way to present contrast, conflict and the two sides of the current coin that is Burt Shavitz.
Given the ubiquity of the Burt's Bees brand, you'd think we were dealing with a typical hippie-turned-corporate-sellout, but Shavitz is anything but that. He's a man of nature who's happiest on his farm in Maine and it's within the context of this that Shapiro trains his camera. Though there's probably a film to be made about a natural health company being owned by one of the most heinous producers of environmentally unfriendly consumer goods - this is NOT that film.
It's a sweet, funny and loving portrait of a man, his dog and his farm and how he needs to drag himself out to trade shows and malls to do a horse and pony act for the privilege of living a life of solitude amongst the hills and the trees.
And, of course, his bees.
He might not be a multi-millonaire, but you know, it could be worse.
Burt's Buzz was released by FilmBuff theatrically and via iTunes download in the USA on June 6, 2014 and begins its theatrical launch in Canada on June 13, 2014 at TIFF Bell Lightbox (the year-round home for all of TIFF's activities, including the Toronto International Film Festival).AND NOW, HERE'S ALL THE INFO YOU NEED ON HOW TO ACCESS MY FEATURE LENGTH STORY ON JODY SHAPIRO, THE DIRECTOR OF BURT'S BUZZ:
Burt's Buzz (2013) ***1/2
Dir: Jody Shapiro
Starring: Burt Shavitz
Review By Greg Klymkiw
Jody Shapiro began his career in film as one of the truly genuine creative producers in Canada, or rather, as a producer, he was always easy to look upon as a filmmaker (as opposed to the annoying assumption that a filmmaker and a producer are two different things).
Working with Guy Maddin in the latter stages of the great surrealist's career, Shapiro brought his artistic instincts to bear and was never shy about leaping into the fray with a movie camera and shooting like a madman. That Shapiro went on to be Isabella Rossellini's chief collaborator as a co-director and producer on her utterly insane Green Porno series of shorts speaks volumes about why he might have been the perfect director to document the life of Burt Shavitz.
Any producer attracted to as many eccentric projects and working closely with as many genuine eccentrics as Maddin and Rossellini has proven indeed that Shavitz could not have been luckier than to have someone like Shapiro infuse Burt's Buzz with his keen eye for the joys of, well, eccentricity. Shapiro's feature documentary is a loving portrait of the famed old bearded hippie whose face has adorned the packaging of the Health Store mainstay products "Burt's Bees". Though Shapiro interviews associates, sponsors and family, the film is mostly all Burt all the time - which is great because the camera loves him and he has a nice low key irascibility.
Shapiro delivers all the fascinating biographical details of how this city boy made his way to the backwoods of Maine and eventually became an avid beekeeper. With the assistance of the woman he loved, the company grew to gargantuan proportions. There's a melancholy to the tale also since Burt by his own admission was not happy nor especially cut out for corporate life and he sadly sold his shares in the company and his "brand" for peanuts. Considering Burt's Bees sold to the Clorox Corp. (I kid you not!), the sale was worth over 900 million dollars. Burt's not seen a cent of that and makes his living as a kind of travelling personal appearance spokesman.
Shapiro bounces between the solace of Burt on his farm and the genuine adulation he receives during live appearances. This is a simple, but effective juxtaposition and was the wisest way to present contrast, conflict and the two sides of the current coin that is Burt Shavitz.
Given the ubiquity of the Burt's Bees brand, you'd think we were dealing with a typical hippie-turned-corporate-sellout, but Shavitz is anything but that. He's a man of nature who's happiest on his farm in Maine and it's within the context of this that Shapiro trains his camera. Though there's probably a film to be made about a natural health company being owned by one of the most heinous producers of environmentally unfriendly consumer goods - this is NOT that film.
It's a sweet, funny and loving portrait of a man, his dog and his farm and how he needs to drag himself out to trade shows and malls to do a horse and pony act for the privilege of living a life of solitude amongst the hills and the trees.
And, of course, his bees.
He might not be a multi-millonaire, but you know, it could be worse.
Burt's Buzz was released by FilmBuff theatrically and via iTunes download in the USA on June 6, 2014 and begins its theatrical launch in Canada on June 13, 2014 at TIFF Bell Lightbox (the year-round home for all of TIFF's activities, including the Toronto International Film Festival).AND NOW, HERE'S ALL THE INFO YOU NEED ON HOW TO ACCESS MY FEATURE LENGTH STORY ON JODY SHAPIRO, THE DIRECTOR OF BURT'S BUZZ:
JODY SHAPIRO: A GUY FOR ALL SEASONS by Greg Klymkiw
can be read in Electric Sheep - a deviant view of cinema
by accessing UK's coolest online film magazine HERE
JOURNEY
with Jody Shapiro into the very heart, soul and mind of Burt Shavitz
DISCOVER
the special bond twixt two men from two generations
who share one object of affection
LIVE
the humble beginnings of a nice Jewish Boy
in the neighbourhood of Mel Lastman's North York
EXPERIENCE
Shapiro's post-secondary adventures at York University
and his STRICT tutelage under Niv Fichman
and his STRICT tutelage under Niv Fichman
ENJOY
an ALL-EXCLUSIVE Guy Maddin pitch
for a highly-charged erotic scene involving
Jody Shapiro
for a highly-charged erotic scene involving
Jody Shapiro
BASK
in the glory that IS Jody Shapiro as the likes of
STEVE GRAVESTOCK + ISABELLA ROSSELLINI + GAY MADDIN
extol the Great Man's considerable virtues
STEVE GRAVESTOCK + ISABELLA ROSSELLINI + GAY MADDIN
extol the Great Man's considerable virtues
DELVE
into Shapiro's most intimate personal fantasy
involving culinary arts and wildlife
involving culinary arts and wildlife
SHARE
a rare fantasy with two men among men
ALL THIS AND MORE WHEN YOU READ:
JODY SHAPIRO: A GUY FOR ALL SEASONS
BY GREG KLYMKIW at ELECTRIC SHEEP
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| JODY SHAPIRO GETS KISS FROM FORMER GF LOUELLA NEGIN. |